Humans have been telling stories for as long as we’ve had language. From the historical examples like the Epic of Gilgamesh to modern stories like The Hate You Give, there are always new ones written. This helps businesses since story sells still.
Unless you’re an author, the story needed is not over a thousand words long. It’s not a deeply personal play by play of your life. Instead, it’s all about sharing pieces. See, everyone needs something to connect with, and even pieces of life are enough to form that connection.
To keep consistent, it’s best to select the types of stories ahead of time. Is there something you’ve been working on personally, like letting go of perfectionism? Are you okay talking about kids and being a parent? Do you have an unconventional path to how you got to where you are? Spoiler alert, all paths are unconventional.
Thinking through the comfortable stories, make sure to pick one that’s less comfortable too. It makes the solopreneur’s brand more real not to be the perfect human. That relatability is what sells, just like products sell because they solve the problem. That flaw shows people that the brand has been there before and walked through the problem.
That relatability is the difference between products. Since everyone’s path is unique, those stories are too. However, people have similar problems. There’s the connection that leads to a sale. Sometimes though, it takes time to build up.
There is always more to be said for story. The story connects us as human beings. It entertains us on cold winter nights and makes us laugh through the spring. Using story in a brand, especially as a solopreneur, really forms the connection with customers. In a sense, it’s not about the product, it’s about how the story sells.