One of the common problems for new and established business owners is deciding where to build a community. While in-person is an option for many niches, others require forays into the wild online space to pick which platforms are best for business. Ultimately, this creates a dilemma. The Two Must-Have Platforms There are two must-have Read More
Silver Magpie Blog
Self vs. Social Personas as They Relate to Marketing
One of the tricky things about marketing is the growth and change of it all. You simply never know when something is a trend, when it’s a permanent shift, or when you need to change strategies. The use of personas is one such area. The Technical of Personas Personas refer to two different things, sometimes Read More
Finding the Human in Writing for Marketing and Sales
Let’s face it, humans have created massively complicated systems as part of growing economies. As a single consumer in that system, it can sometimes be overwhelming and feel vaguely predatory. Feeling like a human, especially while looking at marketing writing and sales copy, is becoming rarer and rarer. How Writing for Marketing and Sales Works Read More
Humanity in the (Social) Media
Media is part of how we connect with the world, yet 1 in 4 people in the United States feels lonely. In many ways, we’re more disconnected than ever, even though we have various ways to make connections through multiple media platforms. It’s a puzzle, but there are points to consider with humanity in media. Read More
Silver Magpie is Making a Shift
Welcome to 2024, the year of well, let’s leave it at it’s been a year. So, now that that’s out there, let’s talk about what’s changing around here and how it should improve your experience with Silver Magpie Writing Services. What’s Changing We are performing a brand style update to better match where the company Read More
Reality Check: Freelance Lifestyle is Not Just for the Beach
If you have a preconceived image of freelance lifestyle, it’s probably some fit white person on a beach in a bathing suit holding their laptop. Reality is usually far from that image, so a reality check is usually warranted around this point in the year. Why Do People Get into the Freelance Lifestyle? People get Read More
Organizing Your Online Spaces for Productivity
One of the top problems for soloprenuers and small business owners is time. Often, the to-do list exceeds the number of hours in the day. However, organizing your online spaces for productivity can help maximize your hours. What are Your Online Spaces? Online space is a generic term for the digital channels you use within Read More
2024 Edition: Business Planning Looks Different for Everyone
It’s January, and if you’re like me, you’ve been inundated with everyone’s take on planning your business. However, business planning looks different for everyone. There is no one-size-fits-all solution for planning. A Few Words on Business Plans Business plans and business planning are two different things. A business plan is the bird’s eye view of Read More
The Impact of Revitalizing Copy and Websites
Collectively, we see a lot of websites every day. It’s woven into the fabric of society, and most companies have a reference website. This fact can benefit a business, but some websites let their businesses down. That’s where revitalizing copy comes in. The Problem Some websites have been around for decades without updates, whether it’s Read More
Why SEO Still Matters in 2024 and Beyond
SEO is a critical component of marketing and part of the broader strategy. Yet, if you’re looking around the internet, you may notice an absence of discussions about SEO and how to implement it correctly for results in 2024. The Short Version: What is SEO? SEO is the shorthand for search engine optimization. SEO encompasses Read More