Social media presence is a necessary evil for copywriters. Unfortunately, being a fantastic copywriter does not always translate into social media posts. However, developing a strategy can help you maintain a solid presence, even when it’s not a revenue stream.
The Time Tradeoff
If you let it, social media is a time suck. There are simply too many platforms and potential courses of action to manage. However, having a presence that people can check out may result in more business. Finding the balance point becomes a necessity, since opting out is not.
To do this, you must consider the time put into the web as an investment. That means it has a return on investment. If you find yourself spending hours and hours on social media for your business, you should see a significant return on that. If not, then look for ways to save yourself time as Silver Magpie Writing does.
Content Repurposing
Silver Magpie Writing supplies blog and web content to other businesses, so blogs like this one are easy. Content repurposing means using a piece of content (like this blog) and turning it into something for other platforms.
In the case of social media repurposing, that means shortening the content. Picking out the big points and inviting people to read the rest on the blog worked well. However, other places find that dividing the big points into a few posts works well for them. You put in the work; you might as well make the most of it.
Scheduling Social Media
Having a schedule is essential to keeping a business running smoothly, and social media is no different from other aspects. Knowing when you’re going to post is half the battle, as is knowing what you’re going to post.
There are many scheduling applications you can use, many for free. These take the timing requirement off you and lets you plan further in advance. After all, every business owner needs a little bit of leeway and maybe even a vacation.
Social Media Automation
Automation works in two primary ways for social media. The first is automating the posting. After all, you don’t want to be online every time your business page needs a post. That’s lunacy and not efficient.
The second is creating a stack. This stack can fill in when you don’t want to or don’t have time to create fresh content. You can also use the stack to make your page more active since not everyone will have seen all the posts you make the first time around. It’s also a relief when life sneaks up on you.