One of the glorious things about social media is the variety of accounts available. Who hasn’t followed a meme page on Facebook or an exotic travel Instagram account? With all those accounts out there, sorting out the ones to follow can be a trial. Still, people and algorithms alike favor verified social media accounts.
On many platforms, some form of badge displayed by the name upon verification. The exact look varies platform to platform. The difficulty of obtaining these badges also varies significantly among social platforms. However, the trial is worth the hassle since verified social media accounts tend to get search preference and rank recognition.
Facebook is perhaps one of the easiest platforms for businesses to get verified on. To apply, have a PDF copy of the articles of incorporation ready. Page verification can be requested in the page settings by uploading said documents. Sometimes two uploads are required to get through.
Other platforms are a little more difficult to get verified on. In some cases, submitting a business’s paperwork for the opportunity to request verification solves the issue. Instagram follows that precedent historically for example. The verification process tends to be longer with this model. It also requires a more rounded social media presence.
Not all platforms allow verified social media accounts. Each one has its own reasoning for not providing this feature. Other platforms periodically suspend their verification services. None of these should prevent periodic checking on these platforms for the option to verify.
Social media account verification sounds daunting; however, the process is worth learning about. It can dramatically increase a business’s organic traffic as well as providing a measure of security to the brand image. The many benefits outweigh the quick search to learn how to do so on a favorite platform.