Social media, social media, social media, what a mix of emotions those words provoke among business owners. So much of the advice out there for business involves being omnipresent on all the platforms. What they don’t point out is that a focus social media efforts yields results too.
Whether there’s a benefit to picking a platform or two comes from ideal client research. Through ideal client research, a business learns where the people they want to work with hang out. People rarely change quickly. This means that any business has time to establish their presence on new platforms before their clientele moves to a new.
Each new platform takes time, and there is a learning curve if it’s outside the solopreneur’s comfort zone. The weekly time to manage the platforms may become overwhelming. Hence why automation is awesome, especially for building a profile on a platform that’s unknown. It removes the stress of having to do something every single day.
With ideal client data in hand, it’s easier to know which platforms to turn up on. Even simply using the story or live features on a channel gives it a unique feel. Some posts from the special channel can be automated into other social media platforms as well. However, all the content in the world will not replace a hands-on approach.
In the era of technology, most humans have become more accessible, and there are phones in hand 24/7. The same expectation is slowly being transferred to businesses, especially small businesses. A focused social media effort narrows that expectation to a social media channel or two, allowing more time in the day.
Omnipresent may be the going business advice, however, achieving it without spending every hour of the day marketing is another feat. By generating a focused social media effort and using automation, businesses enjoy the same results without the hassle. The key is deciding where to focus social media efforts for the greatest impact, often using ideal client research.