One of the things people forget about is that search engines examine all the parts of your website, including where people never seem to look. This makes it imperative to fill the fields with relevant information that you can set and forget.
Alternative text fields are a good place to start. Unless someone uses an assistive device, these are invisible. The aim with these is to describe the image for someone who may not necessarily be able to see. Including any branding the image has such as a logo description or naming the person in the photo by their title makes the image an asset towards SEO site-building.
Another possibility is to fill out the category descriptions. If the blog posts are categorized, then this page exists. It may not be something the average person is aware of. However, as followings grow, the odds increase someone will find those pages. Search engines, on the other hand, see it from day one. Take some time to add a paragraph about the idea behind the category or what people can expect to find.
The tag description is another often missed opportunity. Usually housed in the same place as the categories, these description fields are typically shorter than the ones for a category. All the same, taking time to fill the fields means the is more for the search engines to read when they’re indexing the site.
Each of these fields is an often-overlooked opportunity to perform SEO. Including these fields in website update plans and audits will result in a traffic difference. The fields do not have to be the next Emily Dickenson either, just make sure the sentences are complete and use the words people find the site by.
Are we friends on Instagram? Follow @silvermagpiewriting for business tips, blog updates, travel photos, and more!